Sylvia Barrero

Sylvia Barrero's curatorial journey is a dynamic blend of digital strategy, artistic vision, and entrepreneurial drive. As founder of Artrade since 2015, she's championed emerging Latin American artists, facilitating their professional growth and market access. Her curatorial work extends beyond traditional galleries, encompassing virtual exhibitions, NFT drops, and brand collaborations with major companies like Itaú and 3M. Barrero leverages data-driven strategies, analyzing market trends and customer behavior to inform her curatorial choices, resulting in the sale of over 3000 artworks across 12 countries. Her innovative approach has garnered recognition, including appearances on Shark Tank Colombia and selection for prestigious accelerator programs like Apps.co and TechnoArt/Selina. This multifaceted experience positions Barrero as a leading figure in contemporary art, bridging the gap between digital platforms and traditional artistic expression while empowering a new generation of artists. Her impact extends to educational initiatives, mentoring, and fostering sustainable artistic careers, establishing her as a significant force in the Latin American art world and beyond.