The Rise of Contemporary African Art in the Global Market: Discovering New Masters

Art has always been a reflection of culture, identity, and transformation, and nowhere is this more evident today than in the rise of contemporary African Art. Once marginalised in the global conversation, African Art’s trend has changed; a peak of admiration can be seen as curators worldwide appreciate its rich history and significance.  

Shifting Perceptions in the Global Art Market 

For decades, African Art was primarily framed through the lens of ethnography and tradition, often categorised as “tribal” or “folk” rather than contemporary or fine Art. However, the past two decades have seen a shift. Auction houses such as Sotheby’s and Bonhams now hold dedicated sales for modern and contemporary African Art, and international fairs like 1-54 Contemporary African Art Fair have given African artists a global stage. 

This shift has not only changed the perceptions but also reflects the rising demand among collectors eager to invest in unique, culturally resonant, and forward-looking works. As noted by art market research, African Art’s market growth has outpaced other regions, with younger collectors especially drawn to its authenticity and narrative depth. 

Contemporary African Art: Rooted in Identity, Open to the World 

What sets African Art apart in the international context is its duality: it is both intensely local and profoundly global. Many artists use their canvases to explore themes of history, identity, colonial legacy, urbanisation, and migration, universal issues told through distinctly African experiences. 

For example, the works of South African artists featured in our African art collection highlight how vibrant colours, bold forms, and cultural symbolism merge into narratives that resonate globally. Collectors find these works compelling because they speak to contemporary issues while remaining grounded in African traditions and perspectives. 

Discovering New Masters 

A new generation of African artists is emerging as global masters, gaining recognition not just for their artistry but for the cultural weight of their voices. Among them: 

• Thokozani Mthiyane – Known for his layered, soulful works that weave together themes of spirituality, tradition, and contemporary life, Mthiyane bridges the gap between ancestral storytelling and modern abstraction. 

• Nsika Mhlongo – His Art often reflects on socio-political realities, embedding powerful narratives in bold strokes and striking colours that speak directly to the experience of a rapidly evolving South Africa. 

• Lindokuhle Tshabalala – Through powerful figurative paintings, Tshabalala brings Black identity and womanhood into sharp focus, celebrating strength and resilience while opening conversations about representation. 

• Lehlogonolo Masoabi – With his unique use of geometric abstraction and mixed media, Masoabi creates visually striking works that balance precision with emotional depth, appealing to both modern collectors and interior aesthetes. 

These artists exemplify the breadth of contemporary African Art, demonstrating how diverse mediums, themes, and techniques can converge to redefine global artistic standards. 

African Art as an Investment 

The rise of African Art is not just cultural; it is economic. According to art market reports, sales of African Art have increased steadily at international auctions. The global art market has identified Africa as a dynamic force, and savvy collectors see contemporary African pieces as both culturally significant and financially sound investments. Moreover, according to ArtTactic, African artists have exceeded a combined annual value of $72 million, which is more than double their 2016 value.  

Unlike fleeting trends, the appeal of African Art lies in its depth of storytelling and its power to engage across cultures. This ensures its longevity in collections, whether private, corporate, or institutional. 

The Future of African Art in the Global Market 

The future of African Art is tied to its ability to continue expanding while staying authentic. As more institutions, collectors, and platforms embrace these voices, African artists will not only hold space in the global art market but also lead conversations about identity, community, and resilience in the 21st century. 

At Elisium Art, we are proud to work with a diverse group of African artists who embody this spirit of innovation and authenticity. From figurative portraits to abstract masterpieces, their works showcase the cultural vibrancy and creative dynamism shaping the future of contemporary African Art. 

Explore our curated South African collection or discover the powerful voices of Thokozani Mthiyane, Nsika Mhlongo, Lindokuhle Tshabalala, and Lehlogonolo Masoabi, artists who represent the rise of new master’s in African art today.